About Us

 

There’s something unforgettable about the first time oud touches the skin.

Deep, smoky, and sensual, this rare oil has been treasured for centuries across the Middle East and Asia. But for many in the West, it remains a mystery—undiscovered, unexplored, and full of wonder.

Our brand was born to change that.

Inspired by the moment oud first makes its presence known—elegant, bold, and timeless—we set out to create a collection of oil-based perfumes that reintroduce oud in a way that feels modern, wearable, and deeply personal.

Each of our six signature blends combines the richness of oud with complementary notes—from saffron and rose to vanilla and musk—designed to offer something for every mood, every moment, and every scent story.

We believe that fragrance is more than just a finishing touch. It’s a reflection of identity, a quiet luxury, and a ritual worth slowing down for.

Our mission is simple:
To invite more people to experience oud—not just as a scent, but as a moment they’ll never forget.